American Heart Association Digital Fundraising Manager, Peer-to-Peer in United States


Are you ready to join an organization where you can make an extraordinary impact every day?

Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.

This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.


Responsible for analyzing digital fundraising trends, as well as identifying opportunities to engage donors in effective and innovative direct fundraising strategies. Responsible for creating and implementing (peer to peer) digital fundraising campaigns across all digital platforms. Also, responsible for developing and leveraging digital resources to expand AHA’s donor base.

Essential Job Duties

  • Designs, creates and implements a peer-to-peer digital fundraising model to leverage key digital platforms for the enhancement and growth of donor revenue.

  • Researches marketing and digital engagement trends to align AHA’s mission with stakeholders who will participate in digital direct fundraising opportunities.

  • Develops digital interaction and on-line response campaigns and data collection to expand and improve donor traffic.

  • Facilitates development and implementation of fundraising communications and campaigns. Develops and executes project timelines and action plans. Negotiates and contracts with internal and external partners across AHA departments, contractors, vendors and consultants.

  • Designs measures and reports to demonstrate accomplishments, identify areas for improvement, and track overall increases in revenue and attainment of goals. Evaluates and provides updates and metrics reports to team members, senior leadership, and business leads

  • Collects, analyzes and presents campaign data to evaluate and improve processes and establish sustainable models for predictive success.


​​Minimum Qualifications

  • Bachelor's Degree in Business, Marketing, Communications or related work experience

  • Five (5) years of experience in e-commerce, online/digital fund raising, direct response marketing campaigns or related interactive customer relationship management

  • Three (3) years of experience in sales or fundraising including identifying and building successful partnerships and business relationships

  • Comprehensive understanding of digital communications, interactive media, and customer insight analysis and trending

  • Experience or comprehensive understanding of non-profit environments

  • Ability to meet and build beneficial relationships with all levels of AHA staff, vendors, and external stakeholders such as volunteers or representatives of partner organizations

  • Ability to build and adhere to both strategic and tactical plans

  • Ability to analyze and interpret relevant data and use interpretations in the development of campaign models

  • Must be able to travel up to 20%

​Preferred Qualifications

  • Ability to learn and adapt quickly to new technologies and opportunities

  • Ability to self-direct daily activities and set priorities

This position is elibgle for an employee referal bonus, subject to the terms of AHA policy.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife EOE Minorities/Females/Protected Veterans/Persons with Disabilities

Requisition ID 2018-3575

Job Family Group Fundraising/Direct Sales

Job Category Fundraising/Sales