American Heart Association Communications Director in Virginia Beach, Virginia
Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?
Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? you bet!
This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.
The American Heart Association (AHA) has an excellent opportunity for a Communications Director in our Eastern States Region covering Virginia Beach VA market. This position will be home based in the market.
Under the direction of the Executive Director, this position supports all national and local communications and marketing campaigns, as well as fundraising and health strategies in Virginia Beach market. Communication Director is responsible for “telling the story of the market” by curating survivor stories and local impact & need stories that highlight the important work of the AHA. Communications Director is responsible for media relations efforts in the markets. Supports development campaigns within the markets: Heart Ball, Heart Challenge and Go Red for Women campaigns. This position is responsible for media sponsorships supporting the execution of all marketing benefits related to sponsorship proposals in the market. Managing all social media platforms (Facebook Twitter & Instagram) for regions blog coverage, video production and volunteer relationships. Serve as ambassador for AHA brand working closely with external volunteers, media, donors, sponsors, and the general public. With the expansion of digital experiences in each market, communications have taken on production needs such as video creation and editing, volunteer recording sessions, event rehearsals and show-running.
The Communication Director develops and executes communication strategy to promote AHA health and development priorities including earned media, social media, paid media, PSAs, messaging, and storytelling through traditional, non-traditional and social media. Develops and implements media events. Develops media materials and other tools to inform key audiences about heart disease and stroke. Ensures branding compliance with the AHA/ASA brand and cause initiatives sub-brands. Provides communications counsel to local staff and volunteers. Assists with crisis communications and sensitive issues on an as-needed basis.
Develop and execute market communications plans that promote the AHA’s mission and local health and development priorities. Tactics can include earned media, message development, PSAs, social media, paid ads, oversight of video production, etc.
Advance the work of and position the AHA as a leader in the community by actively engaging with coalitions and strategic partners. Focus efforts on messaging and communications-related activities.
Lead creation of market messaging for events and issues including talking points, event scripts, run of show for major events, social media, media materials, ads, etc.
Develop relationships with local media to increase awareness of the AHA. This can include traditional and non-traditional media outlets and should reach diverse populations appropriate for the market.
Negotiate media sponsorships, which includes PSAs, emcees, social media messaging and other collaborative opportunities. Place national PSAs as appropriate.
Work in collaboration with health staff to develop and implement strategies that advance progress toward health goals, including appropriate media advocacy and community positioning strategies.
Recruit, engage and train local volunteers to serve as AHA spokespeople in traditional, non-traditional and social media.
Develop and implement social media strategies to educate and raise awareness of AHA’s mission.
Work collaboratively with the executive director and other key market staff to develop integrated approaches to local market sponsorships. Actively identify and manage local communications activation opportunities for top sponsors.
Responsible for overall brand management in the market.
Willingness to accept other duties and responsibilities as assigned by the Executive Director.
Work with staff leadership to manage local crisis communications or sensitive issues as needed.
Want to help get your resume to the top? Take a look at the experience we require:
Bachelor’s degree from an accredited university in communications, public relations, journalism, or related field preferred. College coursework combined with related experience may be substituted for a degree. Related experience may be substituted as follows: 1 ½ years’ experience equates to 1 full time year of higher education.
Must have at least 2 years of experience in public relations communications, public relations, marketing, or journalism. This experience may also count towards satisfying this position’s educational requirement. Nonprofit experience preferred.
Knowledge of media and communications principles, ethics, practices, and techniques, including technical requirements.
Exceptional skill in written and oral communications, including business writing, news writing/editing for print and broadcast, conversing by telephone and conducting presentations to large or small groups.
Knowledge of community organization, program, fundraising and marketing principles, practices and techniques is preferred. Voluntary health agency experience preferred.
Ability to recruit, organize, train, and manage volunteers. Ability to delegate and accomplish goals through volunteers.
Ability to understand and interpret scientific and medical information and rewrite for lay audiences is preferred.
Ability to travel up to 40%.
Access to reliable transportation and ability to maintain valid driver’s license and auto insurance.
Must have at least intermediate knowledge and skill with Microsoft Office 2010 or higher used for word processing, email, presentations, and spreadsheets. Advanced knowledge and skill with these programs are preferred. These skills are subject to testing.
Ability to lift and/or move up to 20 pounds with the expectation that items in excess of 20 pounds would be broken down into smaller components or additional assistance is required before lifting and/or moving.
Require strong social media skills and knowledge of digital communication platforms. Video production and editing will be helpful for this position.
Some evening and weekend hours for digital events will be required, plus reliable internet when working from home office.
Attracting talented, committed employees means offering a competitive benefits package, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow. And we do.
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
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EOE/Protected Veterans/Persons with Disabilities
Location US-VA-Virginia Beach
Posted Date 3 months ago (12/10/2020 10:53 PM)
Requisition ID 2020-6427
Job Family Group Marketing & Communications
Job Category Field Campaigns
Location: Virginia Beach, VA