Job Information
American Heart Association National Grassroots Manager, Digital in Raleigh, North Carolina
Overview
Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.
The American Heart Association is seeking a National Grassroots Manager, Digital.
Manages online engagement of advocates in order to advance the American Heart Association’s public policy priorities at the federal, state and community level. Provides management of the grassroots advocacy network’s online presence including the website, action platform and social media accounts. Responsible for tracking and analyzing program metrics and recommending modifications based upon data. Collaborates closely with grassroots colleagues to provide support and make strategic recommendations based on established best practices.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.
Responsibilities
Regularly evaluates grassroots advocacy program metrics, including but not limited to: tracking performance of communications and analyzing network trends through web-based action and reporting systems. Produces analytics for grassroots email program, database, and website. Makes recommendations for program adjustments based on the data.
Responsible for creating and distributing detailed visual dashboards and spreadsheets of program data encompassing results on policy issues and actions taken by advocates.
Responsible for working with internal partners to ensure grassroots results are integrated into Association-wide quarterly reporting efforts.
Responsible for tracking ROI and engagement over time of advocates acquired from Lead Gen sources and other paid acquisition services.
Ensures effective online engagement of advocates in public policy campaigns. Develops key messaging, crafts and posts content for website, creates and distributes digital assets for social media, sets-up and launches advocate communications, and reports campaign results. Maintains and monitors the volunteer database.
Provides support for grassroots field team on the online advocacy platform hosted by Quorum. Identify and share best practices and establish documentation for unmet training needs.
Contributes to the grassroots advocacy e-newsletter.
Collaborates with partners both internal and external to promote grassroots program & campaigns. Provides turnkey content for partners to promote, execute and track results. External partners include partner organizations with a shared advocacy issue agenda.
Develops and executes virtual engagement strategy surrounding local, state and federal lobby day and awareness events intended to drive forward the American Heart Association/ASA public policy priorities. Coordinates and distributes volunteer communications with field team partners.
Writes and launches action alerts to mobilize volunteers to send communications to lawmakers, regulators and industry leaders.
Qualifications
3 years of experience with community organizing and mobilization, volunteer management, public policy, public health, government relations, political and/or issue campaigns
3 years of experience with developing and implementing training
Strong analytical skills with a demonstrated aptitude to utilize trend analysis, research and other sources to turn data and information into actionable information
Ability to develop grassroots recruitment and activation campaigns
Excellent presentation and training skills
Ability to recruit, direct, coach, monitor, and supervise volunteers
Working knowledge of grassroots advocacy principles
Exceptional oral and written communications skills.
Demonstrated ability to simultaneously manage multiple, complex projects in varying stages of development under time constraints
Demonstrated ability to work with minimal supervision, self-starter.
Preferred Qualifications
Experience with supporting integrated campaign strategies- media advocacy, grassroots mobilization, coalition-building and lobbying- to advance public policy goals
Basic experience with website content management
Database management experience
Volunteer management experience
Basic digital media content creation skills (images, video, etc.)
Use and management of web-based grassroots action sites for creating campaigns, sending alerts and managing volunteer and legislator information
Basic understanding and skills to support social media outreach
Knowledge of the legislative process at the federal, state and local level
Compensation & Benefits
Expected pay range will be $70,000 - $80,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the AHA will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.
At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.
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In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.
EOE/Protected Veterans/Persons with Disabilities
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Posted Date 1 day ago (1/14/2025 10:48 AM)
Requisition ID 2024-14923
Job Category Advocacy
Position Type Full Time