American Heart Association Senior Vice President, Digital Marketing in Nashville, Tennessee
Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?
Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? You bet!
This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.
Are you capable of putting storytelling, content distribution, and monetization at the center of the brand experience?
In this role, you will lead a team that crafts integrated marketing strategies and orchestrate plans that put science-based content at the center of brand experiences that drive revenue and relevance growth, and mission impact, across the AHA/ASA consumer and science audiences. You will collaborate with multidisciplinary teams across the association, key agency partners, and freelancers to set the vision and strategy for a range of traditional and digital marketing activities across the funnel. You will become a go-to marketing partner and advisor and lead teams to deliver modern and innovative ways to engage a multitude of audiences via a variety of mediums. You will oversee the entire content lifecycle, from concept ideation to the merchandising of original programming over-owned, bought, and third-party media. You will collaborate with the sponsors, talent, business technology, program management, and other corporate teams. You will inspire and mentor emerging talent and seasoned marketing professionals as you help grow the Integrated Marketing, Content Development, and Syndication team's capabilities.
Responsibilities Include :
Position AHA/ASA as the global leader in heart and brain health, known for being a relentless force for longer, healthier lives.
Drive the development of a modern marketing function that utilizes new platforms, technologies, and avenues of engagement to drive brand relevance, revenue, and impact.
Lead development of product/brand positioning, associated marketing themes, and media channels to build customer loyalty, retention, and new acquisition.
Develop marketing, merchandising, and creative strategies and related marketing executions to promote the organization's content, products, and services over owned and bought media.
Offer strategic counsel across the organization in defining and engaging targeted customer segments and determine the fundamental values that drive behavior.
Lead conceptualization of programming strategy including:
Daily content publishing strategy
Working with syndicators, Digital Studios, network teams, social media, and outside partners
Long-form development strategy in partnership with the channels and festivals (small development budget)
Evaluate 3rd party content license deals and opportunities
Drive customer demand, traffic to company websites, event attendance, membership, and product sponsorship by designing and implementing content for consumption across traditional/digital/social media/OTT marketing approaches
Ensure integration of marketing functions across the organization to ensure brand alignment and positioning across audiences and avenues.
Stay abreast of current and next-generation trends, technologies, and solutions; evaluate marketing and communications systems, processes, and procedures and drive innovation and continuous improvement; develop reporting tools, analytics, and metrics for marketing programs, to define success
Align and measure digital marketing strategies and outreach so they are consistent with the AHA’s long-term organizational strategy and desired outcomes focus on both external and internal audiences.
Serve as staff liaison to the national Communications and Marketing Coordinating Committee volunteer leadership committee.
Bachelor's degree in communications, journalism, marketing, or related field
Fifteen (15) years of marketing experience in a CPG company, consumer brand, healthcare organization, non-profit, or communications or storytelling organization.
Ten (10) years of experience leading, managing, and evolving large marketing teams.
Demonstrated ability to bring vision to life from concept to creation utilizing traditional and non-traditional avenues for reach and engagement.
Ability to manage and pitch to key opinion-leading content networks/sponsors and profound knowledge and expertise in integrated marketing communications and content marketing
Strong marketing and/or cause marketing consulting where you have successfully provided guidance around communications and marketing at the Corporate and branch office level
Strong financial and business skills around P&L, budgeting, forecasting, and strategic planning
A thorough understanding of either nonprofit or consumer-focused services industries;
Demonstrated ability to manage and pitch to key opinion-leading news media;
Knowledge and expertise in integrated communications and marketing campaigns to aid in promoting AHA’s mission and communicate its lifesaving messages to audiences in the US, and around the world;
Outstanding people management skills, recognizing the value of “bottom up” as well as “top down” information and idea flow; ability to deliver results through both influence and control.
Superior written presentation, communication skills; the ability to interact credibly and diplomatically with all levels in an organization and in the outside community–tailoring communications effectively for different groups and stakeholders;
Ability to effectively negotiate and manage agency and media partnerships, alliances with external organizations, and vendors
Ability to meet and interact with all levels of AHA/ASA staff, volunteers, and the public.
Willing to travel domestically and internationally up to 25.
A Master's Degree in Marketing and/or Communications is preferred.
Non-profit experience as a volunteer leader or staff member.
The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
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EOE/Protected Veterans/Persons with Disabilities
Posted Date 3 months ago (5/11/2022 11:04 AM)
Requisition ID 2022-8051
Job Category Marketing, Communications & Public Relations
Additional Locations Diversity Distribution US - Top 47
Position Type Full Time