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Job Information

American Heart Association Senior Director Communications & Marketing in Irving, Texas


Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?

Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? You bet!

This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.


The Senior Director of Communications and Marketing, North Texas is responsible for the overall communications strategies, marketing programs and events for North Texas ( Dallas and Fort Worth offices). Supervises communications, marketing and event staff and oversees the development and implementation of North Texas communications programs supporting strategic priorities. Responsible for developing and maintaining strong media relationships and partnerships. Quickly and professionally manages sensitive information and issues; effectively and calmly manages crises. Participates in the planning and development of cause marketing plans. Manages American Heart Association response to internal and external crises and sensitive issues. Works collaboratively with staff across North Texas to determine how communications and marketing can support and impact the strategic goals of the American Heart Association. Oversees the American Heart Association’s advertising and public service campaigns. Works with affiliate volunteers, stakeholders and staff leadership, regional staff, news media, outside organizations and the public to enhance the American Heart Association’s image and disseminate the association’s key messages.

Provides coaching and direct supervision for the Director of Marketing, Director of Communications, Director of Events, Events Coordinator and Communications Associate.

Major Responsibilities:

  • Determines vision and direction for the North Texas (Dallas and Tarrant County offices) communications strategic plan. Supervises overall planning for the communications function. Leads communications staff in the development of effective communications plans for key initiatives of the American Heart Association. **

  • Responsible for activities in the functional areas of local and regional-level implementation of cause marketing initiatives, media relations, public relations, media advocacy, issues and crisis management, and, where applicable, advertising targeting the general public. **

  • Oversees the implementation of local marketing and public relations campaigns, such as acute event, women and heart disease, childhood obesity, African Americans and stroke, and physical activity. **

  • Works with local staff to assure knowledge of and adherence to branding guidelines and manages the American Heart Association’s master brand and cause sub-brands to ensure successful implementation across the region.

  • Partners with other senior staff to fully integrate and localize each American Heart Association/American Stroke Association cause for the region.

  • Leads marketing and development staff in the development of effective communications and marketing plans for executing American Heart Association/American Stroke Association causes in local markets (luncheons, galas, walks, etc.). Manages marketing, communications and event staff to implement initiatives. **

  • Assures integration of organizational focus and key messages across all communications, marketing and event activities, including public and media relations, advertising, and media advocacy.

  • Collaborates with fundraising management staff to develop strategies for promotion of key fundraising events and marketing initiatives.

  • Protects and enhances American Heart Association’s/American Stroke Association’s image and leads the organization in generating greater passion about the American Heart Association. **

  • Manages staff with diverse functions/skills. Management includes developing integrated goals and performance standards; coaching and counseling staff; interviewing, hiring and training staff; evaluating staff performance, and empowering team members to lead and champion American Heart Association initiatives. **


Minimum Qualifications:

  • Must be at least 18 years old.

  • Bachelor’s degree from an accredited university in communications, public relations, journalism or related field preferred.

  • Must have at least 5 years of experience in public relations communications, public relations, marketing, journalism and event management. This experience may also count towards satisfying this position’s educational requirement.

  • Must have at least 3 years of experience in a management capacity. This experience may occur within the 5 year related experience requirement. Experience gained through direct internal work on AHA projects/priorities may substitute for this requirement and will be considered on a case-by-case basis.

  • Experience applying the principles and practices of marketing and communications planning and consulting.

  • Knowledge of news media operations, journalism and events management.

  • Thorough understanding of marketing and mass communications principles and an ability to develop and execute complex marketing and communications strategies.

  • Experience developing market and local strategies that support national strategies.

  • Exceptional oral and written communications skills. Specialized experience in speech writing, general business writing, writing and editing for both print and broadcast media.

  • Intellectual flexibility and the ability to learn and apply new skills quickly.

  • Experience in crisis and issues management.

  • Expertise in advertising, branding and marketing of concepts

  • Experience working as both a team leader and a team member with multiple internal and external constituencies: staff, the media, external corporations and volunteers.

  • Demonstrated strategic planning and budgeting experience.

  • Understanding the role of communications in the federal, state and local legislative process preferred.

  • Experience marketing a cause in addition to a product or service preferred

  • Knowledge of voluntary health organizations or nonprofit organizations preferred.

  • Ability to travel up to 40% and up to 25% overnight.

  • Ability to recruit, organize, media train and manage volunteers and to delegate and accomplish goals through volunteers.

  • Knowledge of media and communications principles, ethics, practices and techniques, including technical requirements.

Compensation & Benefits


Pay is commensurate with experience; geographic differentials may apply.

Benefit Plans:

Our Rewards & Benefits package not only gives you the total benefits you want, but also goes above and beyond with innovative programs to develop your skills – helping you grow and thrive at the American Heart Association. To learn more about our benefit offerings please visit:

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

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EOE/Protected Veterans/Persons with Disabilities

Location US-TX-Irving

Posted Date 2 weeks ago (1/11/2022 8:46 PM)

Requisition ID 2021-7791

Job Family Group Marketing & Communications

Job Category Marketing, Communications & Public Relations

Location: Irving, TX