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Job Information

American Heart Association National Lead Entertainment Marketing, Sports Alliances in Dallas, Texas


Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?

Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? You bet!

This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.


The American Heart Association has an excellent opportunity for a National Lead Entertainment Marketing, Sports Alliances in our National Center office located in Dallas, TX . This position can be home-based.

This leader is responsible for developing and driving the AHA’s nationwide sports influencer and marketing strategy through relationship development and integration into programmatic opportunities (mission impact and revenue) and key moments (brand relevance) across the organization.

Essential Job Duties:

  • Leads Sports specialty within Entertainment and Influencer Marketing practice, developing and implementing organization-wide strategy.

  • Identifies, cultivates and manages on-going, Association-wide relationships within the sports vertical (including both pro and non-pro athletes, fitness influencers and coaches) to drive Association relevancy.

  • Establishes and develops brand-building partnerships across the sports industry (including professional leagues, collegiate sports associations and sportswear companies) to support Association’s revenue and awareness goals.

  • Tracks and reports performance metrics to measure achievement and success of Sports talent at-large

  • Supports refinement of athlete/sports influencer vetting process to ensure appropriate alignment/fit with Association’s brand

  • Help establish standard methodologies across Association for sports influencer procurement and relationship management

  • Manage relationship between E&I marketing team and all internal sports-related requests

  • Collaborate with cross functional teams to discover emerging talent based on organization’s needs

Want to help get your resume to the top? Take a look at the experience we require:


  • Eight (8) years of the following experience:

  • Ability to develop and set successful strategies, garnering senior leader buy-in, strategies that deliver on project goals

  • Proven track record of creating and executing marketing and communications campaigns using tactics that include live events, marketing, traditional media, social media and more.

  • Thrives in a fast-paced environment and manage multiple projects and project deadlines with the ability to pivot and problem-solve.

  • A strong team player who is comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders.

  • Excellent interpersonal, written and oral communications skills

  • Proficient computer skills including Microsoft Office (Word, PowerPoint and Excel)

  • Experience in public health or non-profit services

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

This position not a match with your skills? Click here to see other opportunities.

Be sure to follow us on Twitter #TheAHALife

EOE/Protected Veterans/Persons with Disabilities

Location US-TX-Dallas

Posted Date 2 months ago (8/8/2022 4:33 PM)

Requisition ID 2022-8285

Job Category Marketing, Communications & Public Relations

Position Type Full Time

Location: TX-Dallas