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Job Information

American Heart Association Marketing Communications Manager, Cultural Initiatives in Dallas, Texas


Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.

The American Heart Association is seeking an experienced Marketing Communications Manager specializing in translation/transcreation management for multicultural and diverse audiences. The location for this position is flexible .

This Cultural Inititiaves Manager is responsible for the oversight and coordination of content, campaign asset and health material translation to ensure cultural relevance and resonance across diverse markets. Supports the development and execution of strategies to engage multicultural and diverse audiences, leveraging deep consumer insights to drive impactful MarComm outcomes. Ensures brand alignment, linguistic accuracy and cultural sensitivity in all efforts. The marketing communications manager will also manage relationships with localization vendors, partners and Business Matter Experts to serve the unique translation and transcreation needs of the Association.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity and inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, Twitter, and at


  • Facilitates transcreation and translation requests through intake, editing, internal (requestor) and external review and with the localization vendor to ensure accuracy, consistency and audience relevance. Monitors and reports status updates and recommends course corrections to ensure timely delivery within budget.

  • Liaises with Business Matter Experts and other internal partners across a variety of functions to influence collaboration and update guidelines. Manages glossary lists to ensure terms are used accurately and consistently by localization vendors and by expert volunteers. Manages relationships with volunteers, coordinates reviews for select transcreations and translations and assesses criteria to select preferred terms. Collaborates closely with cross-functional teams to maintain consistent messaging while adapting it to various cultural nuances and preferences.

  • Manages localization vendors and contractors to enhance processes and output. Analyzes quotes for accuracy and rate agreements. Prepares and submits contracts, invoices and performs other duties as assigned. Assesses translation volume and quality, recommends process modifications and develops reports for internal audiences.

  • Supports the implementation of the Association’s enterprise-wide multicultural initiatives, inclusive of MarCom tactics and media strategies that will garner coverage of the Association’s priorities in targeted multicultural news media outlets and will amplify the Association’s life-saving mission among consumers, volunteers, internal stakeholders and external partners in multicultural communities. Identifies and helps secure media partnerships to support the multicultural strategy.


  • Bachelor's Degree Business administration, healthcare administration, marketing/brand management

  • Two (2) years of the following experience:

  • Experience in translation/localization services and/or product development for multicultural audiences.

  • Experience with Multicultural Marketing Communcations, Public Relations and/or Media Relations, Track record of successful multicultural media placements a plus.

  • Ability to conceptualize new approaches to program/product design and delivery

  • Must be fluently bilingual, AAPI and/or Spanish language preferred

  • Experience with engaging volunteers and consultants/vendors in program/product development process

Compensation & Benefits

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

  • Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.

  • Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.

  • Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.

  • Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.

  • Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.

  • Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

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EOE/Protected Veterans/Persons with Disabilities

#AHAIND2, #LI-Remote

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Location US-TX-Dallas

Posted Date 1 month ago (8/22/2023 1:04 PM)

Requisition ID 2023-11171

Job Category Marketing, Communications & Public Relations

Position Type Full Time

Location: TX-Dallas